Rockford City Market (located in downtown Rockford at the intersection of Water Street and Market Street) features local growers and vendors who sell natural products and unique retail items, live music, demonstrations and kids' activities.

During the 2018 season of Rockford City Market, a total of 78 vendors, all coming from within 150 miles of Rockford, set up shop at the market in downtown Rockford. Of those 78 vendors, 26 were new vendors selling items including soaps, baked goods, cheesecakes, flowers, prepared foods, produce, dip mixes, home décor, backyard games, kids’ accessories, and more.

During the 20-week season, there were 41 musical performances at the main stage under the pavilion and the acoustic stage at the north end of Water Street. Individuals from 47 nonprofit organizations also volunteered their time at the market throughout the season running gates or providing a free children’s activity. Nonprofit organizations were able to promote their organizations and causes in exchange for their volunteering. The market also welcomed 99,775 visitors this season over 20 Fridays.